If you are doing guest posts, always change your author bio and use different pen names. Long-tail keyphrases are typically related to your main strategic keywords and generally include three, four, or more words. Contextual link building is the quickest way to boost your site’s search performance. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long.

Create Search Engine & User-Friendly Pages

There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. Search drives the web -- roughly two-thirds of website visitors originate from organic search. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links

Do your customers tend to be on personal computers or mobile devices?

There haven’t been many changes to the world of search marketing which have had such a powerful effect as the rise of voice search is currently doing. High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check its correct formation prior to moving on to referencing and submission.

Beginner's guide to static pages

Since evergreen content will help you improve your SEO ranking, it goes without saying that you will drive more traffic to your blog. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Search engines are operated with complicated algorithms that decide where any page on the internet deserves to rank for a search phrase. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Remember: quality is always more important than quantity when it comes to links, content, and SEO in general. Plenty of spammy links can only harm your rankings, not make them higher."

Google rewards backlinks that are more niche relative

Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. If you’re looking to carve out a niche in marketing, it’s paramount you establish a strong domain authority in that particular field.