First and foremost, if you post a piece of content that's a duplicate of one you've already posted, or a copy from something that already exists on the web, you could have inadvertently triggered a slight content-based penalty. What would you type into a search engine to find your business website or page? Well this is where things get complicated. Even if your website does rely heavily on mobile traffic, and you have seen your high search ranking diminish, this is no time to lose hope!

Offer quality content and services - customers don't care about rankings

While you're at it, try to dig up some past customer reviews and testimonials. What search terms can customers use to find your store? Most publishers won't tolerate this kind of link building anyway. When you have stale content on a website, it can be a boon for the site if you refresh your meta descriptions. This can be a great way to get new traction on older pages.

Don't forget about rankings

If your objective is solely to reach your desired level of traffic, there are many ways to "skin the cat." SEO alternatives (or complements) can be divided into two broad categories: online and offline. These easy backlinks will blow your competition out of the water. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). All the websites on the Internet needs SEO services or better say effective SEO services to get noticed as they strive to reach their targeted customers by attaining higher search engine rankings.

Maybe non reciprocal links will be a thing of the past

See how your landing pages stack up against the competition. But without the right staff, the right knowledge, or the right investments, link building can be both time-consuming and fruitless. Having more related and high-quality outbound links on your website can increase your rank by having your site be recognized as trustworthy and of high quality by search engines. Gaz Hall, an SEO Expert from the UK, said: "Optimization is important, but without metrics, you'll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve."

Getting to grips with reporting as part of your SEO tactics

Your users likely won't care what type of mobile-optimization strategy you use either, as long as you're giving them the best possible experience. At its most basic, Google looks at how many links are pointing to a website and uses that to determine how well the site will rank on its search engine. Now that Google and the other search engines are cracking down on what will and won't help you with SEO, you have to clean up your reputation online. Once confined to the realms of tech-based companies and major corporations with sizable budgets and dedicated departments, today, the availability of resources and broadened benefits of SEO and link building have made it a top choice for businesses of all shapes, sizes, and industries.