Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. In this instance, if your main messaging on page (the first thing they are like to see) is in English and the target users are from Germany, then you don't have to do too much calculating to see that it's the language you are using that is making people bounce back off the page, as they won't be scrolling any further down the page to get to the German. This is a type of manual penalty reserved for major infractions, so you don't have to worry about this unless you've done something very wrong in the eyes of Google. Your site is going to go through changes, whether you currently know what those changes are or not.

Understanding bounce rates in relation to your marketing strategy

Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly effective, low-cost alternative to other paid marketing methods. Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages' analytics. This, in turn, can be used to design a better user experience. Creating content that makes an impact on a campaign can be extremely difficult. Improving the visibility of your small business in search engines is a key advertising strategy in 2017 and beyond.

How does a small local business compete with a major national chain?

That means even less competition for even more specific niches. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. However, there are legitimate reasons to have live pages with similar content. One negative SEO ranking factor to be aware of is duplicate content.

Are search volumes affected by metrics

You wouldn't want to put hours and hours of time into creating quality content for a keyword that doesn't provide a good return on investment. One noticeable trend for any marketer working today is that organic social is pretty much dead. Advertising expenditures may not make up the major portion of a marketing communications budget. According to Gaz Hall, a UK SEO Consultant : "It takes work, and work costs money, particularly if you hire a consultant."

Getting to grips with page impressions as part of your SEO tactics

Do keep in mind that improvements made by site owners aren't a guarantee of recovery, nor do pages have any static or guaranteed position in our search results. One way to avoid the guesswork out of optimizing on-page SEO is to use tools like BrightEdge. Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be created artificially. Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text.