However, the modern Google algorithms feature a process known as semantic searchh. Despite the presence of highly seasoned webmasters, there is still much confusion over what recently started businesses should do in terms of search engine optimisation. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings.

Facts about search engine spiders that will make you think twice

When you regularly audit the performance of your website, it’s possible to keep track of noticeable changes on your pages. Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. Head Keywords – Head keywords are usually of one word and are practically impossible to rank for unless it’s a brand name.

Update your scraping on a regular basis

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. SEO success relies heavily on the keywords you choose to target. If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site.

Pay attention to CTR

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines Gaz Hall, an SEO Expert from the UK, said: "When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results."

Get your keywords right and Google will understand what your content is about

And what’s the result? Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition.