A verbal or written ad places more emphasis on the copy. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier eCommerce websites who don't have enough Domain Authority to compete with bigger competitors. Typically, part of the answer is by targeting less popular keywords. Maintaining consistent product positioning throughout a product's life makes it more likely that a consumer will place the product in a cognitive map.

Beginner's guide to rankings

t is possible to request that there are certain pages that are This all makes perfect sense, right? While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. Your URL's should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible.

What everyone ought to know about stickiness

Reason behind this statement is that Google is consistently making some changes in search engine. During the taxonomy development phase, content managers can sometimes get carried away with category creation. Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Whether you're selling products or services, you can use search engine optimisation to rank highly for terms relating to your business. Thanks to geographical targeting, you can make sure that your content is aimed at a local audience to encourage a higher return rate. Thanks to SEO, you can dominate your chosen search terms and improve all related marketing efforts.

The secret to finding world class tools for keyword research

Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Find out which pages on your competitor's site are bringing in the most backlinks, social shares, and traffic. Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Gaz Hall, an SEO Expert from the UK, said: "A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages on a website."

Get rid of splogs for good

Don't write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business. Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user. All of these strategies can be rolled up into a single artifact: the SEO plan. Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven't actually confirmed how much this impacts search rankings.