Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! When someone searches “shop women’s watches” in Google, you want your website to show up. Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations. If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin.

Why has CTR been so important?

When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you.

Don’t Over or Undervalue Metrics

For tools, take advantage of all free tools provided by Google, such as: A great and fast way to convey your goal is by using headlines and taglines. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. In a nutshell, it gets your ranking on the first pages of search results.

Lets look at our approach to site submissions

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website. According to SEO Consultant, Gaz Hall: "One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal."

Focus on performance, user experience, and inbound links

Systems are changing and so local SEO is more important than ever for local businesses. These can be a great way to structure content within the content itself, rather than relying completely on the webpage’s presentation. Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. It’s important to make sure that the site you’d like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If the website you’re targeting has a lot of links from authoritative sites, then it’s a good sign.