Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. A proper SEO makes a website rank in the first page of SERP. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign.

Ways to tell you're suffering from an obsession with link bait

In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. You could pay for ads – but is this really a viable (affordable) long-term solution? – As any SEO services professional will tell you, content is still king.

How to really understand CTR

Although we never encourage keyword stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. This analyses the intentions behind a userrs query, and does its best to find the perfect site to answer the query. Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings. Users stay on your site longer when you include internal links guiding them to more info suited to their interests.

Watch for Copy-Cat Content

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Getting one page filled with all your keywords to rank is extremely difficult – and having more pages present in a search engine will increase the chances of your website being visited. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a "buzz" around your products and services. "

Focus on performance, user experience, and html

Would you refer this website to a friend or relative? Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website.