Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. For a preview of how the Search Engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com …and see how many pages have been indexed and how Google is displaying your pages…and then call us if you have had a nasty surprise. You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building.

Negative SEO is a real threat

You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll want next is for people to find it! Whilst there are various ways of promoting your services; paying for advertising campaigns that have no guarantees of working - there isn’t anything that is cost-effective (and has the same long-term effects) as being placed highly in a search engine’s rankings. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms.

Takeaway tips for landing pages

For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your products/services. Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score.

Follow a consistent cadence towards CTR

As an e-tailer, you can give search engines detailed product information to display – such as price, availability, and review ratings – right on the search page. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve. Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple Gaz Hall, from SEO Hull, had the following to say: "When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs."

Find a simple guide to keyword research and read up about it

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source.