It's a simple but necessary fix that can have a large impact on search rankings. Large images slow down your site, so you need to make image file sizes as small as possible. Meta tags are pieces of HTML code that can be added to the
section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). You know the kind - the kind of rut that causes you to write the same meta descriptions day in and day out.
Base your online marketing decisions on what's best for the visitors of your site, not just dynamic pages
While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. By highlighting your website,
you help Google better understand your site's data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. If you command authority in your specific niche, Google will always see you as an important asset. Sentiment is an increasingly interesting factor for search (and social media).
Are you making these analysis errors?
As we embrace new technologies, we must also learn how to optimize for them. Crowdsourcing involves outsourcing the
creative aspect of an advertisement or campaign to the public. You want to make sure you're covering topics to the best of your ability and staying away from "thin" content that does not provide any value to searchers. For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated content.
Assessing historical progress and how you've been helped by CTR
If your objective is solely to reach your desired level of traffic, there are many ways to "skin the cat." SEO alternatives (or complements) can be divided into two broad categories: online and offline. f your site is linked to from other well ranking sites they consider your site to be important too. Don't pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). They've been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. Gaz Hall, a Freelance SEO Consultant
, commented: "Anchor texts play an important role in the internal and external linking as well as for the usability of a website."
Finalize Your Keyword List
Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. All backlinks are not
created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. SEO writing now means writing content with both search engines and users in mind. While SEOs aren't generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand.