Nonetheless, you should learn how to research your competition on your own to better understand this process of choosing keywords. This evolution in site usability and interactivity, coupled with everchanging search engine technology, brings with it additional demands for the website owner. It is up to your site's content to welcome and retain that visitor. Yes - you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require original content on the page.

See what keywords your site is visible for

Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. How are you going to ensure that your site stands out, that it's set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience.

Learn from these mistakes before you learn about indexed pages

Sometimes web spiders will not be able to see the entirety of your website (referred to as a search engine trap). Watching the trends of the wearable-computing category is helpful because they are the search umbrella (bucket) that jewelry falls under. Customers who enjoy shopping undertake more in-depth searches for goods and services.

The benefits of quality to your search marketing strategy

That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. There is an old adage used by webmasters which sum up most successful websites, "content is king". It's important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn't give them what they want. Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level."

Experience-based competitive audits

Google continues to use natural, quality inbound links as a main ranking factor. People love visual content. It's easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. SEO success relies heavily on the keywords you choose to target. Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately