Expect increased conversions, particularly those from visitors who arrived via organic search. Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. SEO is technical, complicated, time-consuming and potentially dangerous.

Good content + bad design = failure

NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else. h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. This requires a careful planned, structured approach that accurately represents your business and the services you provide.

I bet you didn't know this about quality

Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be created artificially. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links and make your website better too! As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about.

Take care when dealing with static pages

Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Gaz Hall, a Freelance SEO Consultant, commented: "Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on your website is now a documented ranking factor."

Expand your html as necessary

Mobile optimization considers content, site design, site structure, page speed, and more to ensure that visitors can effortlessly accomplish what they want to do on any mobile device. Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. There is no optimal number of words on a page for placement in Google. Body Keywords – Body keywords are regularly composed of two words which will offer some information on the customer’s intent, but not too much.