For humans this will not be possible, but for search engine, this is every day's work. Is your link structure in line with your SEO strategy, and do the most important pages have enough links from strong, related pages? Are internal links updated to point to new URLs instead of the old URLs? People spend very little time engaging with content. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It's cool if it happens, but no one is planning their monthly budget around it.

Losing Focus on ROI

Most businesses understand the importance of - and the general idea behind - search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. In an earlier section, we stated the following: 40-47% of internet users expect pages to load in 2-3 second, if it takes longer, they will bounce off. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. SEO isn't an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines.

Avoid Downtime By Choosing Reliable Host

Now that you have a better understanding of domain name extensions, we can shift gears to buying domains. And keyword usage is where on page optimization begins to blend with off page optimization. For certain types of product and business, SEO sometimes won't be as successful in generating a high ROI as Google's paid-advertising platform, AdWords. Capturing a viewer's attention continues to be difficult.

Don't forget about analytics

With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live ASAP, often times marketers will put the content together without deliberate thought to keyword inclusion and smart SEO content strategies. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Creating an XML based sitemap isn't difficult at all."

Establish your position regarding blogs

Doing proper keyword research is the first step to a successful SEO campaign. Your description should be compelling and accurately describe what users will find when they click through to your page. Before you do anything, map out your existing website content via a sitemap. Decide what is dated and needs to be removed, then decide what is lacking. If you're not sure what is lacking, place yourself in the shoes of your prospective customer or client. Communication constitutes the essence of any advertising or marketing program.