Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Like I mentioned earlier, getting new strong links pointed at your site can increase the total number of keywords each article ranks for (ie. Repetition helps increase consumer ad recall as well as brand recall. The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation - be creative. Search engines "see" this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings.

Include details on user generated content when organising your search optimisation strategy

Domain Authority (DA) and Page Authority (PA) are directly correlated with website rankings. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to'trick' Google into believing that your site should be number one. SEO in Digital Marketing - Just imagine having an outlet without having any signage onto it - no name, no windows...nothing in particular. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices.

Lets look at our approach to Google algorithms

Content is the heart of SEO. This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. Google Suggest is both a blessing and a curse when it comes to SEO. Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat.

People still ask me about html and its importance today

Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page's code) can read the information in image tags. It's just one more way to include relevant info on your website. In most cases, overt solicitations for products or services aren't welcome. Does this really matter? I would say yes. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The major engines do not announce everything they consider when calculating results."

Enthusiastic about ROI

A large scale of guest blogging only for link purpose is considered as a violation of Google's rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well. SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. Getting one page filled with all your keywords to rank is extremely difficult - and having more pages present in a search engine will increase the chances of your website being visited. According to a survey by iProspect, more than 60% of users click on organic search results.