This list of frequently asked questions is a great starting point to help guide you through the process. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. Start by getting into the mindset of a casual browser. All in all, it is must to say that SEO is soul of internet marketing and without SEO digital marketing is dead or fails.

Consider numbered lists and bullet lists to structure your content

Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer. The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Small businesses tend to put a lot more into marketing than they get out of it.

Make Your Website More Friendly to Search Engines by considering dynamic pages

Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers.

A focus on nofollow links to benefit search engine placement

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. So what does this mean for your business? You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. Gaz Hall, an SEO Expert from the UK, said: "An SEO Agency needs to try and think like both the search engine itself and the user at the same time, to try and create relevant, informative content which the search engine will link the user to."

Education is the best legacy when it comes to analysis

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches.​ SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. As you can see SEO has both its benefits and its disadvantages.