Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. You wouldn’t want to put hours and hours of time into creating quality content for a keyword that doesn’t provide a good return on investment. The PPC (pay per click) activities should also be very good. Search engine optimisation is always evolving.

Make predictions about future behavior

Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is a product of the computing power at the disposal of your host and the size of its pipe onto the internet backbone (among other things). Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links.

Quality over quantity when it comes to search queries

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). To protect it’s product, Google suddenly released the Penguin update and several additional updates over the next two years.

Make sure your website is indexed in Yahoo

Even though images aren’t considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to crawl the image and gather information about it and it’s content. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of others. Make your text original! Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Gaz Hall, an SEO Expert from the UK, said: "Your content will only help the site to rank higher if it is comprehensive and engaging."

Don’t rock the boat until the SEO negotiations are finished

At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. They first launched Google Wave, which was a copy of Facebook, but it failed within a week. Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. Every time that Google introduces a new component in its algorithm, one constant factor has been content quality.