Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. By targeting essential keywords within these queries, you can improve your website's relevancy to these terms and make it more likely that your domain will appear on the first page of Google. URL - This is the actual address where the page lives. This isn't super important to the searcher, but is important to the search engines. In most cases your URL should use actual words and you should avoid page IDs. As I mentioned, SEO is a long-term strategy. You won't see results in the first week, and probably not even in the first month.

Don't go overboard at the risk of being penalized for keyword stuffing

It is responsible to take your website visibility to a higher position and keep you up above all your competitors. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that's basically what a search engine does - they're our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. Conversion optimization is kind of a big deal.

I bet you didn't know this about mobile search

Two additional brand sets become part of the evaluation of purchase alternatives: the inept set and the inert set. Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don't worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. Large images slow down your site, so you need to make image file sizes as small as possible.

When auditing your site, take time to think about anchor text

Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other's business as well. This is abundantly clear for the less popular keywords that have fewer sponsored links in the search results. Search engines like to see static-looking links. Gaz Hall, an SEO Expert from the UK, said: "Put a meaningful and descriptive caption under the photos or pictures you use, because people read those. This improves indexing and makes it possible to enrich your content with strong and matching keywords."

Don't miss out widgets from your detailed marketing checklist

Using PPC in parallel with SEO can be helpful. Paid links can be highly targeted and produce excellent-quality traffic to your site- often outperforming search engine traffic. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not the number one factor, if your site loads slowly it's definitely something you will want to address. Over time, the search engines have become smarter and can actually recognize what a piece of content is about.