If a site links to you using the 'nofollow' meta tag then their website's authority won't be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don't necessarily trust but still want to use as an example. Even if you aren't an experienced programmer, you should be able to follow the basic step-by-step instructions necessary to set a redirect up. Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign.

Consider search queries at the inception

68 percent of all emails are now opened on a mobile device. One thing to note about meta search engines is that aside from caching frequently used queries for performance purposes, they usually do not hold an index database of their own. Before you can optimize your website, you have to know what you are optimizing it for. In the long-run, however, it can lead to a Google penalty that can harm your website.

Part of your job as a SEO specialist is to try things that have never been done before

If you're not seeing results, you can dig deeper into your link specifics to see which areas are lacking. Like news articles, content that includes statistical reports will also go out of date. Just like you can simply buy more lottery tickets, you can also create more of the new pages - or rather, different versions of the same page. Then you can show them to your users, see which one gets the most engagement and stick with that one. Take the time to learn more about sitemaps, develop, and publish your own in html and xml.

Find a good selection of websites using interesting SERPs

But nowadays, you can do SEO to generate a steady stream of highly targeted leads to your website that are looking for exactly what you're selling. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (i.e. Gaz Hall, a Freelance SEO Consultant, commented: "Google uses automated bots (known as spiders, or Googlebot, the specific name for Google's web spider) to constantly scouring the Internet for new content and new websites to add to the index."

Don't miss out analytics from your detailed marketing checklist

The biggest challenge with SEO is that it's ambiguous territory-but you shouldn't let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone's trying to figure out SEO's 'hidden secrets' with little direction. If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn't supporting it from your vendor) or use virtual pageviews functionality to track inbound phone calls from your mobile optimized website. There aren't a lot of ads on the site and there's nothing being directly sold from the site (this brings the value down). If the search returns the correct result (ie, not zero results) then it has been indexed.