In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. Again, I know you know that links have to be high quality, but we have data that proves it.
Take a customer focused approach to page impressions
While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. There are many theories,
some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. Could making your content timeless and relevant improve your website’s conversion rates? Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance.
The secret behind static pages
If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. To beat this back,
the algorithm has become incredibly adept in understanding what “quality” really looks like. By targeting essential keywords within these queries, you can improve your website’s relevancy to these terms and make it more likely that your domain will appear on the first page of Google. To increase your CTR, create a custom description that
describes what your page is about and what the reader
can expect to get out of visiting your page. You also want
to include your target keyword. Think about the searcher’s
intent when crafting this description.
My thoughts on canonical URLs
SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. The best long-term strategy for this is using blogging, social media, and press releases. Gaz Hall, a Freelance SEO Consultant
, commented: "A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names."
Don’t forget gateway sites
More people are using mobile devices than computers to search the web. Rankings are currently in
turmoil, with the Mozcast’s weather warning reading both ‘foggy and stormy’. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results.