Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original.

Design + keywords = Greatness

Majestic’s Trust Flow is representative of link relevancy and ‘trust’. e can see that descriptive, compelling search results can help motivate a click, and you can take further advantage of how the search engines are evolving the way these results are displayed. The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience. Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites.

Advantages of local search and how you can take advantage of this

Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings they were shooting for. To remain focused, don’t go after too many platforms, just be persistent with right platform related to your business. This wouldn’t be an article about search engine optimisation and digital marketing if we didn’t, at least once, mention the phrase ‘Content is King’.

Layout, formatting and white hat SEO combine to make great SEO

With White Hat tactics, search engines are more likely to uphold your rankings as you continue to grow and add more content, so if you’re a website that is need of a constant flow of visitors - this is the only tactic that you will need. Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called “Search Operators.” The search operators can be used to drill down on concepts with Google and provide you additional options to find webpages. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. "

Discover the connection between user experience ROI

Other search engines are likely to follow suit eventually anyway, so it’s advised that companies make their sites mobile-friendly sooner rather than later. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also prefer sites that have fresh content. All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out.