Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. These keywords are designed to users in a specific geographical area.

Make splogs the main focus of your marketing tactics

Working with so many clients we get access to concrete data on what’s working and what isn’t. While the concept is simple the work to complete a totally white hat seo service is time consuming. Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Creating great content may even help you to rank better!

Reasons why marketers love web crawlers

Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Don’t mistake this to mean that your website will rank higher – it simply means that web crawlers sent out by search engines will need to read your new content before indexing it. Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the most common culprit being slow user experience, usually as a result of Javascript and HTML hiccups, which should be forwarded to your website development team. The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the beginning itself.

Understand how to classify the keywords you find

Trust your gut where you see signs of growth. In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. When you use keyword research and optimize evergreen content pages for SEO, you can improve your website’s search rankings. This boosts your online authority and drives more and more traffic to your website. Gaz Hall, from SEO Hull, had the following to say: "Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. "

Define your goals with regards to citations

Concentrate on 20% to 30% of your target audience when writing a copy. Write content that’s appealing to people who are most likely to convert. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. Is it a content issue? Never start a new sentence on a new line just because it happens to look neater; there needs to be a reason for making a new paragraph.