Title tags aren't a visual element users will see on a webpage, so the title tag can sometimes be overlooked. Bing is also struggling to cut into Google's market share, but it has made some inroads thus far. Description - This text is a description of the page's content. It can come from your page's meta description (if populated) or it can be pulled from within the page's content itself. I have found Google will normally adhere to what you have set up as a meta description if it adequately describes the page and it matches the search used. Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google.

This year will be the year of inbound links

This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. Canonicalization issues can occur when two versions of a domain name are indexed or when a single domain name is indexed with both HTTPS and HTTP. Using the same anchor text multiple times is a form of offsite over-optimization, and can earn you a penalty.

Design + bread crumbs = Greatness

'Duplicate content' on your own website is not necessarily 'copied content' Duplicate content is a normal churn of the web. Improving the visibility of your small business in search engines is a key advertising strategy in 2017 and beyond. Seemingly random things become less so within the right context. You can do this by enabling caching so users can store versions of your website on their computers and they won?t have to load it from scratch every time they want to log in.

Consider analytics at the inception

Google says, "Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links." This, in particular, has a lot of people wondering, "can you still engage in guest posting as a way to get inbound links?" The answer depends on how you're doing it. Set mobile page scaling properties on each page so your pages are mobile-friendly. The whole idea of a Flash demo, which is a self-contained entity consisting of dense code is the exact opposite of what Google values. According to Gaz Hall, a UK SEO Consultant : "Marketers structure messages to meet the needs of the various segments and aligned them with the company's positioning strategy."

Create unique, accurate page titles with googlebot crawlers in mind

Considering these metrics, 1 page-one rank is worth nearly 6 page-two positions, and 1 number-one rank is worth more than 24 page-two positions. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. With these tools, you can grow your domain's authority and boost your site's overall potential. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning.