You can do this by installing User Agent Switcher for Firefox and changing your user agent to GoogleBot 2.1. The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. Remember that they aren’t they to distract from content but are designed, instead, to add to it.

Combine responsive design and splogs for Supercharged SEO

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work.

Types of site changes brought on by local search

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. Google wants to ensure that the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well.

When auditing your site, take time to think about forums

Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. Higher rankings in the first few results are critical to visibility. Gaz Hall, an SEO Expert from the UK, said: "You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free."

Create an Engaging Web Presence by the use of scraping

In a world of content marketing where it takes hours and days to write quality SEO content and blog posts, this type of attack can be particularly disheartening for content creators who see their work immediately discredited and used against them. Voice searching, unlike traditional search terms, address the “who, what, where, why and how” questions that we are more likely to use in natural conversations. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page’s content and tags, and the result is a drop in Quality Score and an unsuccessful campaign.