Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. The internet gets the most angry when it feels lied to. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea.

Meaty meta descriptions may affect your quality tactics

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Even though a human can see exactly what that product is, why it’s there and how important it is, a search engine cannot. Old-school SEO focused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. When you research keywords for your future content and come up with the list, always narrow down the list and keep only the most relevant ones.

Learn the SEO ropes

Is it a content issue? If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content.

You do not have to submit a disavow file if you do not have a manual penalty

If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better. If your content isn’t unique – for example, you’ve scraped a product description for something you sell from the merchant’s website – delete it and replace it with new, unique content that offers your own take on the product you’re selling. Gaz Hall, a Freelance SEO Consultant, commented: "Many people get stuck at the starting line when coming up with evergreen content."

Create an Engaging Web Presence by the use of canonical URLs

You’re probably wondering why this happened after you’ve put in so much effort to optimize your content with SEO. Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page’s content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization.