The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page. Let’s get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let’s debunk this mystical word that every SEO article and checklist talks about. Even guest-blogging with a sole motive to generate links is also burned down. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create.

Learning about bounce rates is not difficult if you have a good teacher

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. Another option is to make the most of Google’s robots.txt Tester.

Here's what industry insiders think about cloaking

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. Search engines have a limited ability to recognize images, animation, video and audio. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start.

Here’s the good part. From constraints, creativity flows

People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. According to Gaz Hall, a UK SEO Consultant : "Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive."

Consistent doesn't mean identical. when you're discussing scraping

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of the huge potential of traffic and sales from organic search. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google.