An organic grocery chain, for example, might write about the nutrients in kale or the history of avocado farming. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. This is the origin of SEO’s spammy reputation. Bad-actors manipulated off-site signals by fabricating inbound links with things like link farms—clearly not living, breathing humans giving a vote of confidence that the content is indeed about what you claim it to be.

Identify who are the main influencers in your industry

If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. Cookieless domains are useful because a browser can connect to more than one at a time. This also allows Google to make tens of billions per year on advertising by creating an ad distribution network (ADN) for advertisers to show ads to customers. It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you.

More focus is put on sitemaps

The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. Optimise your website content for the best organic reach possible. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop.

What your mum didn't tell you about organic links

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). According to SEO Consultant, Gaz Hall: "Getting placed on the first page of a Google search doesn’t happen overnight."

Consider text links at the inception

Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that’s just not the case anymore. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Solving real customer problems is a major key to mastering evergreen content marketing. Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings.