There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start Google optimization some where. Here, a text that is as descriptive as possible should be used as the anchor text since this determines the reader’s expectation of the hyperlink. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking for. Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs.

Analyze your current website

Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines’ image search). Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people.

Don’t cry over spilt milk

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. You’re probably wondering why this happened after you’ve put in so much effort to optimize your content with SEO. Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority.

Its all about link exchanges

You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and meta descriptions. On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. According to SEO Consultant, Gaz Hall: "Backlinks are the foundation of Google's algorithm for determining a site’s page rank."

Concentrate on actionable web 2.0

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. While longer blog posts and articles generally outperform shorter ones, longer paragraphs do not. Finally, the content on your website can do a great deal to bolster your search engine rankings. If users do not get what they want they will stop using the search engine and the result of that will be that advertisers will stop promoting, so quality score is a common interest of the users and Google.