However, you’ll be fighting to rank for a keyword which doesn’t offer any real rewards to your business. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure that it can perform well in the search engines and will also help to convert your visitors into customers. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy.

Establish intuitive information architecture

Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. Google has told us for well over 10 years what is important to them and how to rank higher in search engines. Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page.

Find a simple guide to comment spam and read up about it

The crux of any quality site is the content it creates and the connection that content has with its client and fan base. Actionable changes such as getting your graphic designers to save images differently, or reducing your content in a few key places, are factors that the wider marketing team can easily get involved with and champion. Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages.

Lets look at our approach to LSI

Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. Therefore, if you have majority of these in your website, it would be better to run a keyword simulator test to see if these are viewable by the spider. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. Gaz Hall, from SEO Hull, had the following to say: "DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now)."

Concentrate on actionable conversion rates

SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. There are several ways of creating backlinks, some of them are categorized good ones others are the bad ones that you would want to ignore in order to not get penalized by the search engines. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results.