SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. These dependable performers are great to have around. The stronger the backlink profile of a site, the more PageRank their links will pass. The right content can attract the right users through your business funnel.

Keys for long-term success.

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Integrate selected keywords into your website source code and existing content on designated pages.

My thoughts on bread crumbs

If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren’t going to find any use in your site. The key is to tackle a topic that doesn’t change over time and to provide useful information for helping people do something. If you are talking about the types of goats on your farm, don’t make the description or title about llamas! What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window?

Personalization counts: how does blogging fit into this?

Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. Whilst you want to create relevant content, writing content that is crammed full of SEO keywords will drive your target audience crazy! Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Gaz Hall, an SEO Expert from the UK, said: "RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches."

Clarification about offsite SEO

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google? A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server.