One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the latest techniques to make sure that you stay current and relevant in the world of SEO. There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users.

Think like a human not a robot when it comes to site submissions

There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content, your social media signals, your backlink profile, technical issues with your site and your internal linking to other relevant pages.

Great ideas about static pages to share with your colleagues

I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog. I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they are and what demographic they fall into. You need a mix of both timeless and timely content will help you always keep your readers engaged. It may surprise you that where your site is hosted has any impact at all on your search engine position. However, it is one of the most important decisions you will make – host in haste and repent at leisure.

Adjust your appearance in search by utilising static pages

Google’s algorithm is incredibly intelligent in understanding all aspects of what a quality search result looks like. All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. The PPC (pay per click) activities should also be very good. Gaz Hall, an SEO Expert from the UK, said: "A search engine algorithm comprises of a set of rules or a unique formula that is used to define the significance of a web page."

Carve out time for concentrating on site submissions

If you want to build backlinks to your website, you have to do it with caution and knowledge. Just as the keywords, the search engine algorithms are important and unique to every search engine. Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other.