If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays.
It’s a win-win strategy with an emphasis on walled garden sites
The old saying that “life is a journey, not a destination” can also be applied to SEO. Every business can harness
the power of SEO to drive more traffic to their websites, and increase leads and revenue. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines ‘rankings’, meaning that it will appear at the top of a search page if users use specific keywords and visit your website. This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike, the world’s largest search engine specifically ranks regularly-updated websites highly.
More importance is given to URLs
There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down your initial list of potential keywords. Whether you are a
local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. Your customers may not realize it, but high search rankings make you more credible in their eyes. On page optimization is an SEO technique to increase visibility and user traffic on a website accordingly.
Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. 40% of all
sales could be online by 2020. Gaz Hall, a Freelance SEO Consultant
, commented: "You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.)."
Carve out time for concentrating on SERPs
Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. Citations are references to
you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. It may seem more productive, but taking the time to write unique, carefully considered content will only boost your online presence.