Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around the world are using it. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine.

A do-it-yourself guide to canonical URLs

There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages.

How to focus on cloaking

Google’s Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. Listings at the top of a search engine results page (SERP) are usually a close match for the search query. If you’re approaching your content marketing from a creative perspective, your content will never be the same as another. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies.

How do you feel about googlebot crawlers now?

Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Links with over optimized anchor text in articles or press releases distributed on other sites. It’s an iconic brand, online and offline, that has a proven track record with consumers. Gaz Hall, an SEO Expert from the UK, said: "In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore they relegate it to a lower priority."

Can dynamic pages really make a difference?

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same reasons; plus if you are focusing on specific keywords you can write a post around them. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. 301 redirections carry link juice with them. You’ve told Google that page B replaces page A, and that users can get the same great value from the new page as they did from the old.