Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. “search engines reward helpful websites with better search rankings” Therefore, SEO is the process of making search engines happy! So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine.

Back links from other website increase your total ranking potential

f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. In the best case scenario, a site visitor turns into a paying customer.

Hidden facts about backlinks

Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search results. If you want to sell products on your website and need to drive customers towards it, then SEO can help. If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google. Long term, having good SEO will continue to bring people back to your site.

How You Can Benefit from Guest Posts

Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources. By creating a webpage that is extremely valuable and informational, you increase the likelihood of other blogs linking back to it as a resource. Unlike in the past when the main focus was the optimization, the focus has shifted to the value of the content. Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Gaz Hall, a Freelance SEO Consultant, commented: "As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms."

Can a techie truly understand web portals

For example, optimizing for speed, technical audits and mobile formatting. Make sure all your website images have alt tags to describe them to search engines. A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google.