It’s quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media era. But just adding random share buttons or embedding all the possible options may not the best idea. Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very seriously. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do.

You have the potential to increase your marketing ROI greatly

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. Keywords should be relevant. This means your site should be a satisfactory destination for users.

Lessons I've learned from citations

Beyond search-triggered alerts, there are also social alerts and automated recipe alerts. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known.

Answer the questions of your potential customers with regards to blogs

Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. Additionally they also usually have low competition due to their specificity; however this comes at the cost of low search volume. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. According to Gaz Hall, a UK SEO Consultant : "Here, a text that is as descriptive as possible should be used as the anchor text since this determines the reader’s expectation of the hyperlink."

Boost site speed and utilise quality

As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. Twenty years ago, the World Wide Web as we know it today didn’t exist. Ten years ago, only early technology adopters used search engines, and Google was a struggling young upstart. Now, 92 percent of online Americans use search engines (nearly 60 percent do this every day). SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead.