In case the website is not in the search engine’s index, then users won’t be able to find it using the search engine. your home page or blog listing pages). All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design firm to do it for you.

Be clear, truthful and accurate when it comes to web 2.0

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Make Sure That Each Outlet, Product And Service Has Its Own Web Page – We’re getting a little technical now, and this is probably better suited to professional SEO services. If your business has different branches and locations, then a unique page for each one can be a great way to present accurate information. Similarly, you can then optimise each geographic page like you would a category or service page. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels.

Make it sufficiently broad in terms of SEO campaigns

After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. 95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month.

Thinking about scraping makes everything OK

The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. According to Gaz Hall, a UK SEO Consultant : "Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national."

Assessing historical progress and how you've been helped by trust rank

Using structured data, you can serve Google your address details in the most convenient way. Many of the things you will be able to quickly fix or optimize that will make an impact on your search rankings are in your html code. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market. Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target.