Make sure all your website images have alt tags to describe them to search engines. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. Finding the right keywords can require research, so you should make the most of Google’s keyword planner, if you have an existing AdWords account.

If you dismiss nofollow links, you're missing out on a lot of potential customers

Search queries are an average of three words long, and more than 25 percent are only a single word. If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page. We used to hammer ecommerce product pages with links. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites.

Understanding long tail search

Anchor text has been a huge talking point within SEO for many years now. It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. Before you can optimize your website, you have to know what you are optimizing it for. This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect.

Why your digital marketing strategy should centre around link exchanges

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. It is important to take into account the use of SERP Analysis according to which you can effectively identify and analyze your competition on keyword phrases. In this way you can receive useful insights and recommendations in order to improve your rankings on your keywords. Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. Gaz Hall, from SEO Hull, had the following to say: "Does this really matter? I would say yes."

Are search volumes affected by search queries

Even then, the first three spots in the search engine results pages tend to attract a huge percentage of all clicks, meaning that you’re likely to gain a tiny fraction of that 4.8% if you aren’t at the top of the second page. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger arsenal than sites that are not engaging in SEO. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS.