Keep page layout as simple and intuitive as possible. When you think about keywords what are they really? It's an interesting thing to think about isn't it, for one thing, keywords are usually short and common. Because people won't often type in long sentences into search engines. It also needs to address the area of content presentation: how will this content be presented to end users? To become a powerful marketing gorilla, fish where your fish are.

Read this controversial article and find out more about inbound links

You need to advertise to reach new customers and market your products or services. Audit links back to your website and make sure they're primarily from trustworthy, reputable websites. SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and you won't see huge results in weeks. SEO takes months, but the benefits last for years. Google penalizes web sites that have "thin" content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods.

Online marketing changes quickly when it comes to social media

Evergreen content continues to be relevant to its readers and gives them value years after the publish date. Another key to a successful GIMC is developing local partnerships. Many of the companies I've consulted for over the past few years didn't pay much attention to keyword research. Faked and manipulated website content (even backlinks) can actually harm a website's SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won't pay off in the long run, and could seriously damage your search rankings.

Analyse your existing anchor text

In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. Now, words are linked to concepts, which are increasingly important to determine relevance. You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google's directory, search engines will not include you in their results. And you can imagine what that can mean for your website! We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Because time is the most valuable resource for small businesses (link is external) , the best SEO strategy is to spend as little of it as you can to get to the first page of Google. Given the value of your time, "less is more" should define your entire mindset."

Actionable tips on web 2.0 and Facebook

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with Google. Organic SEO is a lengthy process. Not because it's complicated to implement (though it can be), but because tracking what works versus what doesn't requires a least a few months' worth of results to analyze. Plus, you need numbers! Traffic. It's tough to track what's working if you don't have a consistent flow of online visitors leaving digital footprints for you to analyze. Search Engine Optimization is true scientific method that works.