There are no concrete, scientific, or quantitative methods available to measure brand equity, which remains an abstract concept. Is it a direct ranking factor? Is it an indirect ranking factor? Even after Google pointed out that the new RankBrain system had been watching, tweaking, and changing search results on its own for more than a month, few people noticed anything different in their search results. The more you engage with your users, the more likely they'll want to keep following you.

Is indexed pages a Google ranking signal?

Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you're not alone; great research can go relatively unnoticed if it's not highlighted and indexed in the right way. Link schemes are one of the most common motivations for Google taking manual action because links are so important to any search ranking strategy. Your aim here is to inform the webmaster of the dead link and provide an alternative link, your link. Sometimes, it only takes few of these links are enough to start seeing SEO progress.

The plugins mystery revealed

We have a top, middle, and bottom with fewer users the further we go down the funnel. Photographs, infographics, graphs and tables are all great ideas, although they aren't all suitable for every kind of content. Panda and Penguin hammered websites that used "black hat" SEO techniques. One formerly popular tactic was to set up "sneaky" redirects, which take a user headed for one page and lead them to something they didn't originally want.

Why landing pages matter

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. An ad oriented to knowledge transmits basic product information. This should go without saying. Gaz Hall, a Freelance SEO Consultant, commented: "Knowing the landscape of the competition could prepare you for the rise of a new major search rival, or perhaps the absorption of their expertise into Google's juggernaut algorithm."

A measure of quality based on splogs

Competitive research can also help you understand the general course of your opponents' SEO strategies, so you can adjust your own to more appropriately combat them. When it comes to boosting SEO, you want to look for quality shares from influencers. Pricing aside, these two pages are identical, so you need to use hreflang tags to explain to search engines why the two versions exist. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don't need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn't you?), you can easily spin that into a new press release.