I think of black versus white hat in terms of night versus day. Which means you have to be good at cross-platform marketing. Quality marketing communication takes place when customers (the receivers) decode or understand the message as it was intended by the sender. You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors to your site.

Hummingbird is more about being able to understand search queries better

If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. In the simplest of terms, a Search Engine sees a link from another website to your website as being like a vote of confidence in your web site. Currently, only seven percent of consumers focus entirely on price while discarding quality considerations. Thin content is a phrase used to describe websites that lack valuable information for visitors.

Customized for Long-Term SEO Health

Communications goals differ depending on the stage in the buying process. Quality always trumps quantity. The assessment phase uses the output of the monitoring phase as well as a series of checklists (on which to base the assessment). Web 4.0 contains the key characteristics of customer engagement, cloud operations, and web participation.

Seasonality and Prediction

It's entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. Search engines need to provide relevant results to searchers (so that they'll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues about what they're really looking for, we've seen that search engines use aggregate knowledge to discern meaning. In fact, after years of consulting for large companies, I 've proven in some instances that it's possible to achieve positive results without actually applying on-page optimization if using off-page techniques properly. Gaz Hall, from SEO Hull, had the following to say: "Now that we've discussed the importance of starting with on-page optimization, it's time to focus on the next step of any effective search engine campaign-off-page optimization."

A few words on authority sites

Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. Position may be based on product class. This information becomes critical when developing marketing plans, product modifications, and service strategies. Moving to the top ten listings of a search can take months or years.