A site map makes crawling your pages lightning fast. Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. You may want to think about hiring a web designer if these tasks are outside your realm of expertise. Thankfully, most keyword research tools will offer information on monthly search volumes, but the issue is that many of them use different metrics.

Fun with meta tags for now

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. For websites that have a lot of pages, it can be challenging to come up with tags that are different from page to page. That's why mapping out your site and knowing where each page fits into the context of your subject matter is important. Semantic search is powered by a process called word-sense disambiguation. Videos don't work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates.

Understanding widgets

SEO, when done well, can give you great results. Frames verses No Frames. Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). During the taxonomy development phase, content managers can sometimes get carried away with category creation.

Think like a human not a robot when it comes to widgets

If your paid link traffic conversion rate is producing a profit, there is no reason to stop utilizing paid links. It's great to link to older articles, but what about linking older articles to your new content? Google ranks sites based on both relevance (which is tied to keywords and topical focus) and authority, which is calculated primarily using the quantity and quality of external links pointing to your pages. Gaz Hall, from SEO Hull, had the following to say: "Although these citations are indeed helpful across the board, they are particularly useful in enhancing your Search Results in the Search Engines' maps and geo-location rankings."

A do-it-yourself guide to analytics

Collaborating with your clients is great for strengthening your relationship with them, plus it can help you close more deals for yourself! Low-cost agencies can't possibly afford to maintain these systems, and may instead favor low-authority publishers, which can damage your campaign. When you link to a webpage, you're proclaiming that you trust that content as a resource - so your brand is on the line. You've seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus.