Design + content = Greatness

Duplicate content is an important issue to check for during your SEO audit. Conduct surveys or focus groups with some of your most avid readers and most loyal customers to hear what they'd like to read in a blog, and what they're currently missing from their regular material. Long tail …

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How do you make a Google friendly title?

online retail purchases havegrown from $262 billion in 2013 to $370 billion in 2017. Be proactive by engaging on social media and reaching out to influencers. In all cases of a Google manual penalty, you will be specifically notified of its issuance. This way, you can keep managing only one …

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Focus on ROI Instead of anchor text

Real value generates traffic, followers, engagement and backlinks. Either way, your links will appear unnatural-so make sure you're using a wide variety of different sources. It's generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website …

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Taboos about non reciprocal links that you should know

Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression. However, if you are in the double or even triple digits, you're going to need some help. List all your competitors - use a …

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Why most people will never be great at authority sites

By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms.The information you give the search engine is known as a search query. Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos …

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Less is always better when it comes to citations

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Do they answer a specific type …

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Write a keyword-rich introduction about widgets

Because most webmasters recognize the need for ongoing content but don't want to spend the time or money to have real content developed by humans, they rely on cheap, automatic bots or tools that either generate nonsensical content from scratch, or take existing content and "spin" it into a slightly …

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Grab readers with headlines

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Google doesn't always like revealing the details of its algorithm changes, in an effort to reduce the number …

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What effect does backlink indexing have?

Domain Authority metrics account for fluctuation of those results, as well as competitive reporting as a measure of SEO campaign performance. Some updates are formally named by Google; for example, the major algorithms Panda and Penguin were given formal, official names so they could be easily understood and discussed by …

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Place Your Site's Content Above The Fold

With tightening marketing budgets, more companies use in-house advertising resources. Wouldn't it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk …

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Lessons I learned about sitemaps

E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is the framework that Google raters use to assess content creators, webpages, and websites as a whole. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. SEO is all about making the most educated …

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My Interest in Footprints

I solemnly swear that I am up to no good. These are the words that activate the Marauder’s Map, inexplicably given to Harry Potter by the Weasley twins. It not only shows all of Hogwarts School of Witchcraft and Wizardry and its grounds and all the secret passages, it …

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What can you do about cloaking right now?

Links at the top of a page carry more weight than those further down. Your global navigation also distributes your SEO "link juice," the power that the search engine's assign your website, across the various pages of your website. Basically, there are three main types of keywords: generic, broad match …

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Adjust your appearance in search by utilising SEO

The marketing professionals involved in the communication process pay attention to each aspect of the communications model to ensure that every audience encounters a consistent message. Did you meet your secondary goals? The common belief of ranking high in the search results is changing - the content strategies are not the …

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Your SEO just blew me away

Don't be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. We simply know that media search is way too ignored for what it's capable doing for publishers so …

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Understanding comment spam

As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it's safe to say that not including visuals is a colossal …

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Make the most of SEO by really understanding anchor text

This handy tool can help you to understand whether your robots.txt file is set up correctly for all the pages that you actually want Google's spider algorithms to crawl. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably …

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How to optimize your blog posts for the keywords you care about

Guest posting; submitting the same article to multiple websites, stuffing content with keywords that are rich in links; these are things Google can penalize you for. It's always recommendable to write great content, use keywords naturally, and ensure content is 100% plagiarism free every time. Both 301s and canonical URLs …

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Maybe keyword density will be a thing of the past

Just imagine a fraction of those 14 billion searches happen for your business. Taking maximum control of both structured and unstructured citations is one of the most obvious and sensible ways to achieve a high degree of ownership. There's a common misconception that the more pages you have targeting a …

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Improving Site Structure by uitlising schema markup

When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication. Let 's start with important on-page optimization strategies essential for any well positioned website. One thing you should not forget …

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Effective Use Of Guest Blogging

Make sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site. To assist in the marketing effort while building on demographic information, psychographic profiles have been developed. Word order will still be respected, but they too can now show on same-meaning queries. Choosing …

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Using RSS feeds strategies like the pros

Ignore the SEO aspects for now and focus on the business ideas contained in your competitors' sites and how these are presented. To maintain positive attitudes, consumers should be given rewards along the way, not just at the beginning. You'll note that many of the header tags in this article …

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Promote your website in the right ways, utilising URLs

If it does not already exist, thin content is easy enough to prevent. This guide will walk you through the most important elements of on-page SEO. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user …

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The mysterious world of RSS feeds

One could argue that the deceptive SEO practiced in its early days is long gone. But this is a challenge because social sites can pop up and grow to tens of millions within months. Every website page, including your blog, should have at least one call-to-action above the page's fold …

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Teaching Skills Through Team Building

Team building is about providing the skills, training and resources that your people need, so that they can work in harmony. But, to be truly effective, it needs to be a continual process, embedded into your team and organization's culture.

So it takes a team building action. Skilled leaders are …

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Fascinating web 2.0 tactics that can help your business grow

With tightening marketing budgets, more companies use in-house advertising resources. Many products become top of mind or top choice due to brand equity. Movement means making a bunch of changes to a site based on hunches. Businesses consider social media a key element of their SEO strategies.

Quality over quantity …

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Are you seeing the effects of Google +1 on your SEO?

In relation to a website, Off-page SEO are the amenities pointing back to your website enticing Google and users to flock to your impeccable, built from the ground city (depending on the nature and aim of your website). Google does not like automation when it comes to building the main …

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Please include keywords when planning your online marketing strategy

Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. Google follows links. Links are important. So get the word out. Reach out to other site owners - preferably of topically related websites. An SEO strategy finds weaknesses, highlights strengths, locates …

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Understand about walled garden sites

At the risk of over-generalization, engineers like technically focused message boards or blogs where users discuss product features, preferably on sites with technical credibility. They can often be far too specific, far too generalised, or just not the common phrase used by customers. Most search engines like links of either …

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Where are people coming from to get to your site

It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile? is, the higher you will rank. Some web directories require …

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Enthusiastic about ROI

Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Like I mentioned earlier, getting new strong links pointed at your site can increase the total number of keywords each article ranks for (ie. Repetition helps increase consumer ad recall as well as …

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