The tightening up of pigeon update

The majority of all web traffic now happens on mobile devices, so it makes sense from a pure user experience perspective, but it's also important for Google's consideration of your site (thanks to the Mobilegeddon update and several algorithm changes before it). Approximately 50 One of the most important concepts …

more ...

Answered - your burning questions about rankings

Constantly posting fresh content will mean that a search engine has to index them; so it's a great way to attract attention to your content. The truth is that not everything you read will make your brain's neurons luster like a pearl. You can generally only use one H1 tag …

more ...

Never changing social media will eventually destroy you

If a person goes looking for a company or product by name, Google will steer them towards what they're looking for. People won't click on vague page titles in search engines like they will on social media. Ranking in the search engines can be hard. Especially if the competition in …

more ...

How does Duck Duck Go deal with LSI

Done in volume, the index of recommendations start to get some juice. For example, Google will occasionally roll out new features that evaluate the quality of content on the web; this doesn't change the fact that content quality is a massive factor for determining authority, but it refines how these …

more ...

Identify What's Working and What Isn't with regards to metrics

To put it more simply, RankBrain watches how users interact with search results and rank the results based on that. It helps the search engines quickly determine what the page is about. How can database-driven SEO programs help personalize interactions with customers? Identify your target audience's optimal buying journey, and …

more ...

Ridiculous rules about html

Keyword metadata is rarely if ever used to tabulate search engine rankings. The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website's page, to another page of your site. Internal links can help visitors navigate …

more ...

Use Responsive Design

These recommendations are more no-brainers. This is why many companies are always on the hunt for skilled and experienced SEO experts. For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly …

more ...

Thinking about page rank makes everything OK

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, "This improvement in crawling efficiency can indirectly help Google index more of the site's …

more ...


Is root domain a Google ranking signal?

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Currently, the bandwidth for handling internet traffic varies considerably. Bold and italics can make your keywords stand out more with the search engines. Try to use an …

more ...

Make use of free tools to check webmaster tools

Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. The program covers all of a firm's business-to-business, market channel, customerfocused, and internally-directed communications. It is beneficial to both the consumer and business because it …

more ...

Find a simple guide to conversion rates and read up about it

Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical …

more ...

Let's talk about landing pages

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term - they lie! Cookieless …

more ...


Make a good use of nofollow links

It's practically impossible. It remains informative and retains its original quality. Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and articles which are relevant to a particular search term. We borrow from the scientific method in this regard; we …

more ...

Why I hate offsite SEO

Seed keywords are those that you either already know your target audience is using to search for your services, or that you would use if you were a member of your target audience. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different …

more ...

Marketing Through Word of Mouth

Word-of-mouth from friends, family, business acquaintances, and your past customers/clients will be one of your best and most reliable sources for promoting your business. Tell everyone about your new venture and ask for their help in spreading the word about it.

In addition to real-world connections, many people you …

more ...

The reason everyone loves anchor text

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. They believe that effective outreach is all about giving …

more ...

Carve out time for concentrating on web portals

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. This is one of the easiest and more effective methods in use today. Enhancing your website's on-page SEO elements is only half the battle. Still, there's an ongoing component to mobile …

more ...


Fresh ideas on how to improve your page rank

Many people fixate on on-page SEO in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. The manner …

more ...

How to learn about duplication in a few hours

These constant changes in SEO strategies with Google's change will never let Seo die. Every site has at least a few internal links because you have to in order to link your content together. But it's a benefit to your SEO efforts AND for your visitors to add in a …

more ...

A focus on backlinks to benefit search engine placement

However, some business owners execute SEO strategies that are questionable, in an effort to increase their rank, and as a result, some of their site visitors become disinterested, rather than engaged. Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered …

more ...

Maybe keyword research will be a thing of the past

The canonical tag solves for this, notifying search engines of the canon page to receive search engine value for a group of similar content. This has been proven over and over again when analyzes top ranked web pages. When you architect a website and you place SEO at the forefront …

more ...

The infamy behind javascript

Crowdsourcing involves outsourcing the creative aspect of an advertisement or campaign to the public. Google Analytics will prompt you to create a new site and place a tracking script in your code, and Webmaster Tools will require you to verify your ownership by putting a short verification script in your …

more ...

What can you do about walled garden sites right now?

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. taking into account the content, the domain name, Meta tag …

more ...

Find out more about URLs

Link building is hard and getting high-quality links is a time-consuming process. If you're tempted by quick win strategies or tactics then don't be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a …

more ...


Design + content = Greatness

Duplicate content is an important issue to check for during your SEO audit. Conduct surveys or focus groups with some of your most avid readers and most loyal customers to hear what they'd like to read in a blog, and what they're currently missing from their regular material. Long tail …

more ...

What everyone ought to know about dynamic pages

Additionally, I'll show you where on your web pages to place your keywords and in what format to use. Simply pointing to a homepage time after time is going to earn you a negative reputation, but high quality links tend to point to very specific internal pages as sources, serving …

more ...


How do you make a Google friendly title?

online retail purchases havegrown from $262 billion in 2013 to $370 billion in 2017. Be proactive by engaging on social media and reaching out to influencers. In all cases of a Google manual penalty, you will be specifically notified of its issuance. This way, you can keep managing only one …

more ...

Focus on ROI Instead of anchor text

Real value generates traffic, followers, engagement and backlinks. Either way, your links will appear unnatural-so make sure you're using a wide variety of different sources. It's generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website …

more ...

Taboos about non reciprocal links that you should know

Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression. However, if you are in the double or even triple digits, you're going to need some help. List all your competitors - use a …

more ...

Why most people will never be great at authority sites

By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms.The information you give the search engine is known as a search query. Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos …

more ...

Less is always better when it comes to citations

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Do they answer a specific type …

more ...

Take care when dealing with sitemaps

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Still, there's no denying that the highest ranking pages in Google search results usually …

more ...

Write a keyword-rich introduction about widgets

Because most webmasters recognize the need for ongoing content but don't want to spend the time or money to have real content developed by humans, they rely on cheap, automatic bots or tools that either generate nonsensical content from scratch, or take existing content and "spin" it into a slightly …

more ...

Grab readers with headlines

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Google doesn't always like revealing the details of its algorithm changes, in an effort to reduce the number …

more ...

What effect does backlink indexing have?

Domain Authority metrics account for fluctuation of those results, as well as competitive reporting as a measure of SEO campaign performance. Some updates are formally named by Google; for example, the major algorithms Panda and Penguin were given formal, official names so they could be easily understood and discussed by …

more ...