Adjust your appearance in search by utilising inbound links

The problem is, search volumes will vary depending on the tool you use. There's no right or wrong answer here-just experiment and find out which approach works best for you. You'll want to get creative, put in the work, and be consistent. Getting high PR links from sites in the …

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Unexpected ways analysis can impact your marketing efforts

Long-tail keywords are keywords like "best hiking backpack for women". What are the key purposes of a SWOT analysis? Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers. Domain Authority (DA) and Page Authority …

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Help potential customers make purchasing decisions

Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind …

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I urge you to think about link exchanges

This is one of the easiest ways to get an SEO quick win, especially if your site is well-established and already has a good amount of external links. Think about it: When you experience a major problem or annoyance, what's the first thing you do? If you are struggling to …

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Self-publishing Parasite SEO based purely on mobile search

Some link building agencies make it a point to acknowledge that they work with non-native speakers, but for the most part, you'll have to do some investigating to be sure: Most of the time, agencies that use non-native speakers will also use them when writing their own content. For instance …

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Take the stress out of canonical URLs

In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. For tools, take advantage of all free tools provided by Google, such as: This is especially useful when you have pages with more than one URL …

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How to make your business take off

While we were getting our business off the ground and creating other opportunities similar to our relationship with Red Bull, we recognized that we had a need for actual office space. Until this point, we had mostly been squatting in other people’s work areas. Obviously, that’s not a …

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The cliff

The bigger problem was that we had already spent all of our friends’ and families’ money on high-end packaging to complement the high-end product, which was a fine idea. But when that product didn’t sell, it meant we had no money to pay anyone back. All things considered, we …

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The story of my bad week

I was having a bad week. In no particular order: I dropped out of law school (understandably, my parents weren’t too thrilled), broke up with my girlfriend (okay, she broke up with me, but at the time I had no idea that was actually a good thing), locked my …

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Whether you know it or not, the fate of the world rests in your hands

Climate change, global health crises, and many other social, political, and environmental issues continue to threaten our quality of life and the inhabitability of our planet. The good news, however, is that after reading this book, you’re going to save the universe!

Wondering how you’re going to rescue …

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Never changing canonical URLs will eventually destroy you

Today, there aren't a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. It's not good practice to have duplicate websites on different country code top-level domains (ccTLD). This awareness, in the long run, could …

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Create Infographics To Generate Backlinks

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. So, if you ask me why SEO is difficult, it's because over the past 3 to 5 years Google has gotten smarter to the fact that the algorithms …

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The tightening up of knowledge vault

For any website to gain net traction, it will need to adhere to some basic usability standards. An SEO without access or authority to change what's on the company homepage is doubtlessly hampered. If you want to override or customize the default title tag at scale, work with your developer …

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Let's follow walled garden sites best practise

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Avoid underlines-they can be mistaken for a link. It takes time to research your market …

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When your use of SEO campaigns becomes obsessive

How often do the users of the site share posts on their personal social media profiles? Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. However, you can send a friendly reminder. Public relations firms provide experts to help companies …

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Dealing with arthritis emotionally

Like many other health conditions, it seems that arthritis can be triggered or made worse by stress. Living with knee arthritis can be stressful, which leads to a vicious cycle of emotional symptoms, such as anxiety and depression, and physical pain. In a survey of 232 people with RA, around …

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Let's talk about gateway sites

Guest blogging on sites related to yours. On the one hand, they need to appeal to machines (search engines). While effective, blogs that attract followers and encourage active participation become more powerful. Taking the route of custom development has its advantages and disadvantages.

Lessons I learned about text links

However …

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The mysterious world of SEO

Don't go there. Providing your users with bulleted and numbered lists is a great way to make your content more engaging; not everyone has the time or patience to read every line of your deftly considered and worded content; the majority of them will probably just skim, taking away only …

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Write a keyword-rich introduction about scraping

might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you create this file. Wouldn't it be cool if you could find out …

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There are over 1.4 billion searches conducted every hour

This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. As I already stated, SEO generates valuable traffic. You …

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Is this the end of walled garden sites as we know it?

Another alternative marketing form, experiential marketing, combines direct marketing, personal selling, and sales promotions into a single consumer experience. One of the best ways to start earning links is by creating something of use or interest to your audience. However, they're both content issues that would lower the quality of …

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Actionable tips on indexed pages and Facebook

There are numerous things that can trigger red flags for mobile user experience. If you get flagged in the on-page template, and you do have a dedicated mobile site or responsive theme, drop your domain into the Google Mobile Tester tool in Search Console. Overall, your expectation when you clicked …

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Self-publishing Parasite SEO based purely on link bait

Do not schedule the republishing of posts. Google's ability to detect natural links is more advanced than ever, and with some Google employees insisting that link building should be avoided altogether, it pays to know the real differences between unnatural and natural links and why you should be working to …

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The ugly truth about canonical URLs

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Unneeded material can include notices …

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How to Get Whitehat Links

This is bad news. Most marketers do not understand what the HTTP response codes are. Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Optimizing images to rank well in search is …

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Give a thought for quality when planning your web strategy

Riding on the average profits from an order or a consumer over the lifetime of their association with the company, Pay-Per-Click might or might not make sense. A marketing firm (the reseller/client) will sell link building services or broad SEO services to an end client for a specified price …

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Be aware of rel=nofollow for links when working on site submissions

A 301 redirect is a permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any "SEO juice" from your old …

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Remember that sitemaps make the web go round

Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. Go forth, our …

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Winning tactics for walled garden sites

And, In July this year Google announced it would start using mobile page speed as a ranking factor in mobile search results: Within a few years, everything changed. Examples of locally relevant authorities might include local news sites, neighborhood associations, or organizations exclusive to your area. Cognitive maps simulate the …

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Update your link building on a regular basis

It's a classic scenario when size matters. However, as we enter a new era of search marketing, researching and optimizing for long-tail keywords has become somewhat obsolete. Keep meta descriptions short and grabby - you have right around 160 characters to convince searchers that this is the post they want. You'll …

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Understanding dynamic pages

You may find that on some mobile browsers, your content loads perfectly fine, but on others, all you see is a "file not found" or similar message. Guest blogging on sites related to yours. The person searching this term has already determined they're looking for a service like yours and …

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One important aspect is SEM

Some advertising message programs accomplish more than one communications objective. The list goes on! And of course, if you find that your progress is slowing or that you aren't getting the results your client needs, you can make adjustments to your strategic lineup. Whether you're working on building your domain …

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