Self-publishing Parasite SEO based purely on mobile search

Some link building agencies make it a point to acknowledge that they work with non-native speakers, but for the most part, you'll have to do some investigating to be sure: Most of the time, agencies that use non-native speakers will also use them when writing their own content. For instance …

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Take the stress out of canonical URLs

In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. For tools, take advantage of all free tools provided by Google, such as: This is especially useful when you have pages with more than one URL …

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Never changing canonical URLs will eventually destroy you

Today, there aren't a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. It's not good practice to have duplicate websites on different country code top-level domains (ccTLD). This awareness, in the long run, could …

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Create Infographics To Generate Backlinks

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. So, if you ask me why SEO is difficult, it's because over the past 3 to 5 years Google has gotten smarter to the fact that the algorithms …

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The tightening up of knowledge vault

For any website to gain net traction, it will need to adhere to some basic usability standards. An SEO without access or authority to change what's on the company homepage is doubtlessly hampered. If you want to override or customize the default title tag at scale, work with your developer …

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Let's follow walled garden sites best practise

Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Avoid underlines-they can be mistaken for a link. It takes time to research your market …

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When your use of SEO campaigns becomes obsessive

How often do the users of the site share posts on their personal social media profiles? Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. However, you can send a friendly reminder. Public relations firms provide experts to help companies …

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Dealing with arthritis emotionally

Like many other health conditions, it seems that arthritis can be triggered or made worse by stress. Living with knee arthritis can be stressful, which leads to a vicious cycle of emotional symptoms, such as anxiety and depression, and physical pain. In a survey of 232 people with RA, around …

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Let's talk about gateway sites

Guest blogging on sites related to yours. On the one hand, they need to appeal to machines (search engines). While effective, blogs that attract followers and encourage active participation become more powerful. Taking the route of custom development has its advantages and disadvantages.

Lessons I learned about text links

However …

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The mysterious world of SEO

Don't go there. Providing your users with bulleted and numbered lists is a great way to make your content more engaging; not everyone has the time or patience to read every line of your deftly considered and worded content; the majority of them will probably just skim, taking away only …

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Write a keyword-rich introduction about scraping

might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you create this file. Wouldn't it be cool if you could find out …

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There are over 1.4 billion searches conducted every hour

This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. As I already stated, SEO generates valuable traffic. You …

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Is this the end of walled garden sites as we know it?

Another alternative marketing form, experiential marketing, combines direct marketing, personal selling, and sales promotions into a single consumer experience. One of the best ways to start earning links is by creating something of use or interest to your audience. However, they're both content issues that would lower the quality of …

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Actionable tips on indexed pages and Facebook

There are numerous things that can trigger red flags for mobile user experience. If you get flagged in the on-page template, and you do have a dedicated mobile site or responsive theme, drop your domain into the Google Mobile Tester tool in Search Console. Overall, your expectation when you clicked …

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Self-publishing Parasite SEO based purely on link bait

Do not schedule the republishing of posts. Google's ability to detect natural links is more advanced than ever, and with some Google employees insisting that link building should be avoided altogether, it pays to know the real differences between unnatural and natural links and why you should be working to …

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The ugly truth about canonical URLs

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Unneeded material can include notices …

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How to Get Whitehat Links

This is bad news. Most marketers do not understand what the HTTP response codes are. Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Optimizing images to rank well in search is …

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Give a thought for quality when planning your web strategy

Riding on the average profits from an order or a consumer over the lifetime of their association with the company, Pay-Per-Click might or might not make sense. A marketing firm (the reseller/client) will sell link building services or broad SEO services to an end client for a specified price …

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Be aware of rel=nofollow for links when working on site submissions

A 301 redirect is a permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any "SEO juice" from your old …

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Remember that sitemaps make the web go round

Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. Go forth, our …

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Winning tactics for walled garden sites

And, In July this year Google announced it would start using mobile page speed as a ranking factor in mobile search results: Within a few years, everything changed. Examples of locally relevant authorities might include local news sites, neighborhood associations, or organizations exclusive to your area. Cognitive maps simulate the …

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Update your link building on a regular basis

It's a classic scenario when size matters. However, as we enter a new era of search marketing, researching and optimizing for long-tail keywords has become somewhat obsolete. Keep meta descriptions short and grabby - you have right around 160 characters to convince searchers that this is the post they want. You'll …

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Understanding dynamic pages

You may find that on some mobile browsers, your content loads perfectly fine, but on others, all you see is a "file not found" or similar message. Guest blogging on sites related to yours. The person searching this term has already determined they're looking for a service like yours and …

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One important aspect is SEM

Some advertising message programs accomplish more than one communications objective. The list goes on! And of course, if you find that your progress is slowing or that you aren't getting the results your client needs, you can make adjustments to your strategic lineup. Whether you're working on building your domain …

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Can I use hreflang tag to help index my site?

If more than a few of them have been removed, this could be part of the problem. Search engines can't read images, so if you don't give them specific alt tags you're missing out on an opportunity to add additional keywords to your website. Google says, "Large-scale article marketing or …

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Seeding Promotion on Big Content

However, if you are in the double or even triple digits, you're going to need some help. Your competitors will want to take your top spot away from you. To test should mean you are going to learn; therefore, learning from tests means integration, which in turn creates growth patterns …

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The evolution of user generated content in SEO

In these cases, use Google's Disavow tool. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. Just by optimizing your site for mobile …

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High advertisement ratio can be mitigated by using offsite SEO

Likewise, the search engine can use the sitemap to determine if any content was moved around to new URLs. By fixing link rots, Google can love, and reward you with better rankings. Studies of organizational decision making indicate that employees tend to adopt The two biggest algorithm changes that Google …

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What you should have asked your teachers about web crawlers

Due to recent changes made by Google in their search algorithm, doing SEO is becoming very difficult for many people who are not following Google guidelines, who are no updating their knowledge and those who still thinks that reading online blogs and watching video is enough to learn SEO. In …

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Mobile-First Indexing: Fix issues around title tag

Maybe Google is trying to say that when it comes to marketing and SEO you have some very black and white choices. With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that …

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The tightening up of breadcrumbs

Since 2010, Google has announced that it also takes site speed into account for SEO. It Visual content, like images and videos, are naturally more engaging than written content because they require less focus for comprehension and indulge us in our strongest and most important physical sense. Experiential marketing seeks …

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A measure of quality based on html

Every second counts, and it has a negative impact on conversions, traffic, search engine rankings, your website's credibility, and overall user experience. Even local businesses have received a boost thanks to the Google My Business directory. It's full of detailed insights and information you can use to analyze your online …

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