Propagation of relevance using trust rank

Each one can slow your website down, or conflict with one another and cause problems with certain browsers or device types. According to this analysis, the average "full render" page loading time is roughly 7 seconds on desktop devices, with a median page loading time of roughly 3 seconds. However …

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Tightening up on web crawlers

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the …

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Actionable tips on canonical URLs and Pinterest

If you're just starting an SEO campaign, it's normal for your first few months to see only minimal activity. Basically, Google wants to provide links to websites that have published helpful content that is useful, comprehensive, relevant, and accurate. From the past decade, Google has made themselves the biggest giant …

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Food for Thought

When you are hungry and you rush into the supermarket to buy something for supper, the processed foods look like the perfect, quick answer to a busy schedule. Grabbing a 'ready meal' can seem the utopia for any of us whose lives don't accommodate the pleasure of cooking at home …

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Mobile-First Indexing: Fix issues around alt text

Generally, the use of focused crawlers means that websites which were granted a particularly high importance or which are updated very frequently will be preferred. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they'll be to link to your site and …

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Get rid of social media for good

Software takes time to design, develop, and properly test. Remember the good old days of SEO, when all that you really needed to have "valid SEO content" was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages …

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People still ask me about anchor text and its importance today

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. So, why is Google waging a war on unnatural links? This is supported by the fact that Google has learned from its …

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Data Mining

Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. My philosophy is to ask the customer two questions: are you active on Yelp (or review site in question)? These "review …

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Why were web portals so popular?

If your provider seems to have access to one small niche of domains, or if all their domains seem to be low-authority, it's a bad sign. Schema microformatting is the generally accepted system of categorization on the web, sponsored by Google, Microsoft, Pinterest, Yandex, and other major brands. However, speaking …

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Mobile-First Indexing: Fix issues around keyword

Google said it expects advertisers using phrase and broad match modifier to see 3-4% more clicks and conversions on those keywords, with 85% of those clicks, on average, coming from queries not currently covered by your existing keywords. We're looking for the low-hanging fruits that are easy to implement but …

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Clarification about mobile search

Google?s search business model is to rank the newest and most relevant information at the top to serve their search customers. If your site has many dynamic pages, especially ones that contain duplicate content, consider converting your content into static pages. The H1 heading is actually the main title …

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Can I use citations to help index my site?

There is no hard parameter the number of times you use a keyword on a given page to qualify it as keyword stuffing. If you take a look at any website that has a high Domain Authority score, such as ESPN, Facebook and Fox News, you will realize that they …

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Lets look at our approach to LSI

So don't think that Panda is the only one out to get you. If you use a bad strategy, like posting external links without direction or stuffing your content full of keywords, you aren't going to drop in rank significantly because you're already at the bottom. Within the marketing mix …

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The tightening up of web crawlers

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. The Search Analytics API does not support fresh data yet. Values frame attitudes and lead …

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Pay attention to search queries

Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). But really, this is nothing new. To …

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Find a good selection of websites using interesting schema markup

However, if you excessively exchange links with a consistent other source, you could get some serious negative attention from Google. The next step of understanding where the page fits in the hierarchy of the website overall is to evaluate the content on the page. Modern commercial search engines rely on …

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Who else wants to know the mystery behind white hat SEO ?

Remember the last time you wanted to find a place to eat or solve a problem at home? Keyword research can be time-consuming, but rewarding when done properly. For example, if you post a link on an irrelevant site and lose page rank, you could face a slow or impossible …

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Why I hate bounce rates

Even when search optimizers notice the volatility in ranking and start to investigate, Google is notoriously tight-lipped about the true nature and extent of the update. A well-planned structure makes your writing more effective. Your bounce rate is determined by the amount of people that click on the link to …

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Planning Your Engagement Party

It can be tempting to jump on the telephone and tell everyone you know about your engagement just as soon as the ring hits your finger, but there may be better ways to announce it. You want to make sure all of your friends and family are aware of your …

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Are search volumes affected by walled garden sites

The fields of advertising, promotions, and marketing communications have experienced several new trends. The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. Your title should always tie directly to your content. If it doesn't, the visitor is more likely to …

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Write a keyword-rich introduction about SEM

This could not be further from the truth. The gibberish score helps with that. The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with …

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Personalization counts: how do bread crumbs fit into this?

According to Google, natural links leading back to your site are definitely something to strive for. And because the search landscape is ever evolving, it is important to make sure your on-page SEO knowledge is up to date. Google's new Panda algorithm is smarter than ever and the most recent …

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How Google treats expertise when indexing your site

However, much like onions (and ogres), SEO has many layers. The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. That goes for every website, but it can work wonders for local businesses. Our industry still hasn?t conducted …

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What's the story about site submissions

If the text color is too pale, or too small, it makes the page difficult to read. People check in, tweet, and update their status at any time and anywhere. I mean taking a point from an article and expanding on it to create a different side of the story …

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Apply these secret techniques to help with SEO campaigns

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

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The tightening up of web 2.0

Keeping your website's standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. Google, Yahoo!, and Bing are considered first-tier, or primary, search engines, as they own most of the search engine market share in the Western parts of …

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The tightening up of pigeon update

The majority of all web traffic now happens on mobile devices, so it makes sense from a pure user experience perspective, but it's also important for Google's consideration of your site (thanks to the Mobilegeddon update and several algorithm changes before it). Approximately 50 One of the most important concepts …

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Answered - your burning questions about rankings

Constantly posting fresh content will mean that a search engine has to index them; so it's a great way to attract attention to your content. The truth is that not everything you read will make your brain's neurons luster like a pearl. You can generally only use one H1 tag …

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Digital experiments: Channel testing and meta tags

While not readily visible to consumers visiting a webpage, the title tag presents a short line of meta-copy, which is extremely important to search engines. Does the headline and/or page title avoid being exaggerating or shocking in nature? For similar reasons, if it looks like your domain is consistently …

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Never changing social media will eventually destroy you

If a person goes looking for a company or product by name, Google will steer them towards what they're looking for. People won't click on vague page titles in search engines like they will on social media. Ranking in the search engines can be hard. Especially if the competition in …

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How does Duck Duck Go deal with LSI

Done in volume, the index of recommendations start to get some juice. For example, Google will occasionally roll out new features that evaluate the quality of content on the web; this doesn't change the fact that content quality is a massive factor for determining authority, but it refines how these …

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