What are the advantages of canonical URLs on today's web?

Now, words are linked to concepts, which are increasingly important to determine relevance. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link equity are finding it extremely difficult to rank well in search engines when external duplicate …

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Are you making these 301 redirects errors?

Backlinks from older websites may be worth more than links from newer sites. While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The …

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How to focus on html

High authority links are great, but in my opinion, relevant links win the game every time. Having an organic and paid search listing has established to boost the total web traffic and persuade the consumer to make a purchase. Every site has at least a few internal links because you …

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How you will benefit from social media

In the recent past, numerous companies have come up with paid crusades to restore brand loyalty and customer faith. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn't necessarily mean it's going to be a good one to …

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People still ask me about forums and its importance today

Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords …

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Woo your audience

If you are targeting the Australian market, your site had better be hosted in Australia. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important - please don't do the same. Remember the …

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Personalization counts: how do URLs fit into this?

The optimal mix for an objective dealing with brand recognition will be different than when brand recall serves as the objective. Blogs can bite! Your goal for an optimized title tag is to match the wording that you use with what is being searched for as long as the perceived …

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Your key to success: user generated content

Googlebot signatures (or traces) can originate from a number of different IPs. Google's featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. Some people say that "SEO is dead". The largest sites …

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More importance is given to keyword stuffing

As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. One of the biggest lessons I've learned is that keywords can really keep web pages focused, which is important in SEO …

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Accurately summarize the page including details of hits

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. A 301 redirect is a permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the …

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Show benefits, value or solutions to problems

Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you …

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Take care when dealing with sitemaps

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Google prefers fresh content. An older page that's regularly updated may outperform a newer page. It's cost-effective and generally low maintenance unless you're offering a reward. Each journey …

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Top trends in mobile search to watch

This goes beyond SEO of course, as SEO is often just one of the main sources for traffic, conversions, and revenue. Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. Don't …

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Adopt a customer centric view of search engine spiders

Some come with banner ads plastered over your site, while others are genuinely free, with no ads forced on your site. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your …

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Myths and misconceptions about web 2.0

It may be a long time before the majority of people switch to Bing, if they ever do. A good understanding of SEO will enable you to adapt to new circumstances and market conditions that could affect your business or the nature of internet marketing in general. There are so …

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Winning marketing tactics for link exchanges

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there's an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your …

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The infamy behind ROI

To be a part of the party, make sure your business website uses structured data markup. Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. The analytics instrumentation …

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Random musings on link exchanges

Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. Using PPC in parallel with SEO can be helpful. From a marketing standpoint, you can refine a website to target a niche audience. Chances are good your site already has some evergreen articles, whether …

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Make it sufficiently broad in terms of canonical URLs

Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my …

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Give a thought for URLs when planning your web strategy

But it certainly can get as technical and detailed as you want to make it. A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. There are many places across the web where you can build links through submissions, whether it's …

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Make web crawlers the focal point of your marketing efforts

URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. International marketers utilize both standardization and adaptation tactics with regard to brands and products. What pages are …

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Latest developments in forums

Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term "penalty" to scare SEO novices into thinking that …

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Write a keyword-rich introduction about widgets

All you need to do is add any appropriate hreflang tags (as discussed above) in the tag of your web page. The algorithms used by search engines can be rather complex and include a number of different factors. Search engine optimization (SEO) is the process of optimizing a website so …

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Make conversion rates the main focus of your marketing tactics

Evergreen content will provide a steady amount of traffic long after publishing date. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Content marketers can harness the power …

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Let's talk about onsite SEO

Integrated marketing communications produce meaningful insights across multiple channels. They may not consciously realize it, but they do. Try to keep your site simple. Consumers both hear and see television ads.

Education is the best legacy when it comes to user generated content

So it's no surprise that Google values …

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Are search volumes affected by metrics

In general, the more you know about your competitors, the better. In order to improve rankings for long-tail keywords, make sure that they're present in your main body copy and page titles. If your website structure doesn't allow for this, attach a blog or news feed to your site and …

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Layout, formatting and quality combine to make great SEO

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. Online shops in particular often face the …

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When auditing your site, take time to think about bread crumbs

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. People will often forgive mistakes made by companies, but they will not forgive insincerity. SEO can help a …

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Warning: These mistakes could destroy your googlebot crawlers

Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This …

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Actionable tips on web 2.0 and Facebook

Keep page layout as simple and intuitive as possible. When you think about keywords what are they really? It's an interesting thing to think about isn't it, for one thing, keywords are usually short and common. Because people won't often type in long sentences into search engines. It also needs …

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Make a good use of hits

The targets provide a sense of direction and prevent personal biases from affecting selection decisions. SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. The goal of negative SEO is to lower the rankings of competitor websites. This, they …

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